Authors don't like negative reviews of their books. Many appreciate a well written negative review, but who in the world goes around asking for negative reviews? Authors want their books to be loved, and it sucks when sometimes they're not.
The other side of the coin that I don't think gets mentioned as much is that bloggers and reviewers want to love what they're reading. Every book is a time investment and no one goes into a book thinking it'll suck. It's even worse when you need to explain why you don't like it.
Generally, if you don't like something, you don't need to dwell on it. Except, reviewers do. What exactly makes the story boring? What's up with the writing style? Is this a personal issue or something others would relate to?
It's hard because after finishing a book you didn't like, you can't just forget about it. You have to write about why.
However, I can't not write negative reviews. I am a person and I have opinions. This blog is about opinions. Every review is incredibly subjective anyway so the only way to really be true is to be true to myself. I can't hide the negative reviews and pretend they didn't happen. I owe honesty to all the wonderful followers and readers TSC has.
So, I'll continue to write negative reviews and I'll fret about every word I write and revise it a million different ways, but I'll feel content because I'm being honest.